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Airing cross channel is the most effective marketing tactic available to promote your adult line-up. Cross channel
advertising reaches the majority of your adult customers with relatively minimal effort and cost. Our objective is to
support affiliates by offering a powerful tool that positively impacts business.
In achieving this, we craft a communication that appeals to adult viewers through humor, while maintaining sensitivity to
conservative market segments. We never focus on the explicit nature of our content. Instead we relate the positive
experiences of privacy, convenience, and selection that only we offer.
Award Winning Creative
The Erotic Networks has been presented with numerous awards for cross channel spots. Including,
- A Gold 22nd Annual Mark Award, for Best Brand Image & Positioning in a TV Commercial.
- Two Gold 2005 North America Promax & BDA Awards, for Best Branding Spot and Best Branding Campaign.
- Three Silver 2006 North America Promax & BDA Awards, for Best Branding Spot, Best Branding Campaign, and Directing
Case Study
The system depicted in the graph aired cross channel in safe harbor hours at a weekly rate of 427 spots and effectively spurred viewer demand.
This system experienced over 48% growth in buys when actively advertising with our cross channel spots. An average monthly buy rate of 7.18%,
before promotion of any sort, grew to an actual November performance of 10.65%.
During the residual periods of December and January buy rates show respective increases of 23% and 18% before returning to pre-promotional levels in February.
During the active and residual periods cross channel produced 9,673 new purchases and boosted revenue by a phenomenal $116,974!
If you are currently employing our cross channel spots, the time is now to ensure the proper resources are being allocated to this tactic. If our cross channel is not
part of your marketing arsenal, you must seriously consider the advantages of this powerful tool.
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